I had the honor of being interviewed by Kara Duffy from Powerful Ladies, a podcast where the awesome and the up-to-something – entrepreneurs, creatives, athletes, chefs, writers, scientists, adventurers and beyond – come to share their stories. These inspiring individuals share the ups and downs of life, business, & entrepreneurship. Each episode is packed with tips, tools, inspiration, and advice on how to live your most powerful life.
I had a wonderful time speaking with Kara, and the episode of our conversation aired recently. We talked about chasing goals, why dreaming audaciously is highly recommended, and why the magic, movie moments in life can be of your creation.
To learn a little bit more about me and to hear about some of the twists and turns in my creative path, have a listen here: https://thepowerfulladies.com/podcast/episode-33-dana-ramler
Press
WGSN
For those of you who don't know, WGSN is the leading voice for trends, and is a go-to resource for brands and fashion houses around the world. Needless to say, it was an absolute thrill to find some of the work I have been a part of in a trend report recently issued.
The Future Festival Design Capsule report features a few images from the Cottweiler Collaboration I was a part of, and I'm so proud that I couldn't resist sharing:
To see more information, images and the inspiration behind the project, click here >
To see more press about the project, click here >
Press for Reebok x Cottweiler SS18
The project I worked on with Reebok x Cottweiler hit stores earlier this week! You can read more about it on:
“The SS18 collection fuses Reebok’s heritage in fitness with Cottweiler’s visionary take on contemporary menswear, as the range builds on the innovation and reiteration of fabrication and production techniques that includes UV protective layers, multi-functional, adaptable and packable silhouettes.”
“The ultra-demanding Marathon Des Sables informed the collection, with participating athletes forced to endure a six-day trek through Morocco’s Sahara Desert. Aiming to blend comfortable sportswear with forward-looking clothes able to handle the punishing climate, Cottweiler sourced cutting-edge fabrics for the line — thus, certain items from the range are packable, weather-adaptable and UV resistant.”
Read more about the project here.
Reebok x Cottweiler SS18 Accessories
This past weekend, the latest collaboration I was a part of debuted at London Fashion week. We teamed up for a second season with menswear label Cottweiler, this time to create a collection inspired by Marathon Des Sables, a desert marathon regarded as being the toughest footrace in the world.
The entire collection included apparel, footwear and accessories designed with this extreme environment in mind.
For my part, I worked on:
- a lightweight cap with a protective, detachable neck cover
- a hydration waist belt
- and a lightweight hydration vest/backpack hybrid
If the Hydration Vest looks a little familiar, it's because it was based on the hydration solution for runners I designed for Reebok previously, the Spartan Hybrid. We were able to build upon the particular research, knowledge, and solutions created for the extreme obstacle course race environment and adapt fabrics and details to suit the demanding atmosphere of Des Sables.
The runway show included both the Reebok collaboration and the Cottweiler SS18 collection, both of which were met with great reviews.
“Arguably the focal point of the show, though, was the latest in Cottweiler’s ongoing collaboration with Reebok, which first debuted at Pitti Uomo earlier this year. This joint effort took inspiration from sports after care, and so tied in with Reebok’s ideals of combining the mental, social and physical. ”
More to come soon! In the meantime, check out Hypebeast and Highsnobiety for more photos and a behind-the-scenes look at the products.
UPDATE: You can now view the full portfolio page here
Reebok x Garbstore Pump Backpack
Another collaboration I was a part of was recently released: the Reebok x Garbstore Commuter Pack, a capsule we developed with the famed streetwear brand to address how the clothing you wear can affect the journey you have.
The Insta Pump technology was the inspiration and anchor for this entire product capsule and re-incarnates the Pump’s original usage. The Pump Commuter Jacket is the first piece of apparel to feature Reebok’s signature technology as a fully integrated element of its design. Intended (though not exclusively) for travelling, the jacket’s removable bladder can be inflated for neck or lumbar support, and can be stored away in its own neoprene case when not in use.
I am so excited to share the backpack I worked on for this project, where we tweaked one of our beloved iconic styles that uses our infamous Insta Pump technology to create the perfect compliment to this collection. We used the Insta Pump technology in the shoulder straps for a customizable comfort-focused ergonomic fit, as well as Cordura nylon for durability on your commute, subtle reflective hits, and luxurious suede and leather that hook back to the shoe. The Pump Backpack also boasts ample storage space with a drawcord top closure, internal slip pocket with padded back, and sealed seams.
Check out what Dropdate had to say about the project:
“Garbstore’s Ian Paley has teamed up with Reebok on several of the most boundary-pushing collaborations in recent memory. While much of the footwear world focuses its attention on innovations of the future, Paley has tended to look at re-interpreting the technology, functionality and vintage materials of the past, with a focus on revealing the unseen components of some of Reebok’s most iconic classics.”
Hypebeast: Behind the Scenes of the Cottweiler x Reebok Collaboration
Hypebeast recently shared a behind the scenes look at the Cottweiler for Reebok collaboration that debuted earlier this month at Pitti Uomo. The article provides a lot of great insight into the approach for this collaboration as well as the inspiration behind the FW17 capsule. Have a read and discover more from Cottweiler about the project concept, material usage and details.
Many of the shots include the accessories I worked on. You will see bags, caps and socks, all of which were designed with fabrics, executions and key details that tie back beautifully to the apparel and footwear. I am especially excited about the Memory Foam Holdall - a convertible backpack/duffle with a textural emboss that comes from the salt therapy inspiration for the entire project.
Image: Hypebeast
“The luggage is pretty important,” he says, picking up a backpack/holdall made from memory foam to show us. “This incorporates the entire collection – all of the fabrication, all of the detailing – it’s the concept piece for the accessories.”
For more information and images, visit Hypebeast.com
Press Coverage for Reebok x Cottweiler Project
It's been a week since the debut of our collaboration with Cottweiler at Pitti Uomo, and already the response has been overwhelming and positive. The project has been featured on Hypebeast, Highsnobiety, Dazed Digital and WMagazine.
“The capsule collection, which will debut for Fall/Winter 2017, presented itself in the perfect balance between design and function. Technical fabrics were used through out the collection, which was mostly kept tonal, with a distinct techy edge to it. Truly giving the viewer the impression of looking at the future of sportswear, the collection which consists of both apparel and footwear, will for sure find its fans upon its release later this year. Stay tuned.”
Image: Vogue
“We had already been handed toweling bags with our press releases—the vibe was clearly therapeutic—and it was a theme transmitted through the clean, futuristic pieces on show.”
Image: Vogue
There will be more information about the project and images coming soon. Stay tuned!
Video teaser: Cottweiler for Reebok at Pitti
If you're curious about the upcoming project I'm a part of, check out this teaser video in the lead up to Pitti Uomo 2017:
Credits to: M&CSaatchi
Cottweiler for Reebok at Pitti Uomo
Following the announcement that Cottweiler for Reebok is the Designer Project of Pitti Uomo 91, and I am thrilled to share that I have been working in collaboration with the London-based menswear label on the accessories for this collection. The FW17 will preview at the globally renowned fashion show next month in Florence.
I will be able to share more details after the show in January, but in the meantime, please see the below press release from Pitti Uomo:
Global fitness leader Reebok releases details on the brand’s first apparel, footwear and accessories partnership with forward thinking designers Cottweiler to launch for the FW17 season. The capsule collection embodies the DNA of both brands, fusing the technical and cultural legacy of Reebok with Cottweiler’s unique vision.
Founded by Ben Cottrell and Matthew Dainty, Cottweiler is known for blurring the lines between high fashion and sportswear, receiving critical acclaim in the process.
For FW17, the collection, COTTWEILER For REEBOK, combines highly technical fabrics to create timeless yet progressive pieces that signify a move into the next era of sportswear, in which design and function are both given equal importance.
-- Pitti Immagine Uomo