Reebok

Design

Latest Work: REEBOK WOMENS TRAINING

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My latest work for Reebok is now in stores: the Spring/Summer 2019 Women’s Foundation collection. Designed for the price-conscious, athletic female consumer, the challenge for this collection was to balance cost and features without compromising on style.

The previous Foundation Collection was due for an overhaul, and my expertise was needed to determine the right silhouette assortment within the global competitive landscape at this price point. I was also tasked with finding the right ingredient mix to create an aesthetic that reflected the fresh direction of Reebok apparel.

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THE COLLECTION INCLUDES:

  • Ventilated backpack with padded shoulder straps

  • Lightweight, ventilated cylinder duffel

  • Oversized, ventilated classic duffel with 2 handle/strap options

  • Lightweight, ventilated crossbody tote with adjustable strap

Check out the full portfolio page here for a closer look at my process and inspiration.

Design

Coming Soon: Reebok Women's S/S 19 Foundation Collection

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Some of the latest products I designed for Reebok have just hit the market: a collection of bags and accessories from the Women’s Foundation collection.

This consumer is price conscious but doesn’t want to compromise on function or style. We used a lightweight crinkle poly fabric, combined with large mesh panels for ventilation and a bold graphic to create the right balance. The collection includes a cylinder bag, duffel, backpack and tote, along with a water bottle and baseball cap.

I’ll be adding a full project page to my portfolio, but in the meantime you can take a look at these products online.

Press

Press for Reebok x Cottweiler SS18

The project I worked on with Reebok x Cottweiler hit stores earlier this week! You can read more about it on:

The SS18 collection fuses Reebok’s heritage in fitness with Cottweiler’s visionary take on contemporary menswear, as the range builds on the innovation and reiteration of fabrication and production techniques that includes UV protective layers, multi-functional, adaptable and packable silhouettes.
— Renz Ofiaza - HIGH SNOBIETY
 
 
The ultra-demanding Marathon Des Sables informed the collection, with participating athletes forced to endure a six-day trek through Morocco’s Sahara Desert. Aiming to blend comfortable sportswear with forward-looking clothes able to handle the punishing climate, Cottweiler sourced cutting-edge fabrics for the line — thus, certain items from the range are packable, weather-adaptable and UV resistant.
— Jake Silbert - HYPEBEAST

Read more about the project here.

Design

Coming Soon - Spartan Hybrid

Coming soon: A hybrid between a vest and backpack, designed for Reebok FW 16. 

Designed with the needs of the most elite obstacle course athletes in mind such as those running the Spartan Ultra Beast. To equip these inspiring athletes for the 26+ miles, 60 obstacles, and 12-14 hours of race time, this pack features:

  • strategically paneled two-way stretch cordura fabric and Black Cam cordura for the abrasion resistance
  • 2 liter hydrapak bladder, magnetic drinking tube and R/L outlets for a customized hydration experience
  • plenty of easy-access stash pockets for storing food/fuel or gear
  • waterproof bonded pocket for race-ready electronics
  • soft, brushed fabrics next to skin for a chafe-free run experience
  • adjustable side-release with elasticity for easy breathing

The feature I am most proud of though is the easy refill system. Simply unclip at the sides and flip the bag front to pack for fast and easy access to hydration. Minimal construction and a streamlined user experience help to save time at water stations while giving tired hands a break from unnecessary actions and adjustments.

The project is a result of an intense research period, multiple prototypes, user testing and expert athlete feedback. 

Make sure to check back soon for a full portfolio page and video of the Spartan Hybrid in action!

Design

Coming soon: Reebok Spring/Summer 17 Bags

We are now well into Spring/Summer 17 and that means a new season of my designs for Reebok are hitting the market. I am most excited about the Elite Backpack and Convertible Duffle, both featured here.

Photo:  Jules Castel

Made with durable yet stylish Cordura fabric, these bags are designed for the athlete on the go. Large, breathable pockets for storage of sweaty gear, reflective details, brushed pockets for your phone, padded laptop pockets and water resistant zippers make sure you and your gear are taken care of all day long. From your commute to work to your workout (and everything in between), these bags have you covered! 

Check back later this month for a complete portfolio page with many more photos from the very talented Jules Castel.

Design

JWF Backpack: Outdoor

photo: Dana Ramler Design

photo: Dana Ramler Design

Over the past couple of months, I have been sharing photos of the JWF Backpack, my latest project for Reebok. I'm excited to finally share the final set of photos with you from this season. This is the JWF Outdoor, designed to hook with the Reebok Classics Phase II.

The bag features durable ripstop fabric, reflective webbing, paracord zipper pulls and a bold graphic with mesh overlay. There are tons of pockets for ample storage and a padded lap top sleeve on the interior. Perfect for a little urban adventuring!

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

Check out my portfolio page for a full run down of this project

Design

JWF Backpack: Confetti

This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my  last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details. 

This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage. 

photo by Dana Ramler Design

Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks. 

photo by Dana Ramler Design

photo by Dana Ramler Design

photo by Dana Ramler Design

I will be releasing a full portfolio page for this project in the new year, but in the meantime you can find out more about this project here and here. Happy holidays!

Design

JWF Backpack: more photos!

photo by Dana Ramler Design

Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.

This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker. 

photo by Dana Ramler Design

Other features include:

  • internal webbing loops with a carabiner for usable storage
  • ballistic nylon base fabric for durability
  • side pockets for accessible storage you can access on the go
  • hidden phone pocket on the back panel
  • shoe bag included for separated stashing of gear that stinks 

A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.

photo by Dana Ramler Design

Design

New Designs for Reebok Classics

I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.

Photography: Dana Ramler Design

The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Check back again soon for more photos!