Some more new product I worked on has hit stores. This latest collection features a convertible duffel bag and lightweight technical cap, designed to hook with the Training Supply collection from Reebok Apparel.
Another collaboration I was a part of was recently released: the Reebok x Garbstore Commuter Pack, a capsule we developed with the famed streetwear brand to address how the clothing you wear can affect the journey you have.
The Insta Pump technology was the inspiration and anchor for this entire product capsule and re-incarnates the Pump’s original usage. The Pump Commuter Jacket is the first piece of apparel to feature Reebok’s signature technology as a fully integrated element of its design. Intended (though not exclusively) for travelling, the jacket’s removable bladder can be inflated for neck or lumbar support, and can be stored away in its own neoprene case when not in use.
I am so excited to share the backpack I worked on for this project, where we tweaked one of our beloved iconic styles that uses our infamous Insta Pump technology to create the perfect compliment to this collection. We used the Insta Pump technology in the shoulder straps for a customizable comfort-focused ergonomic fit, as well as Cordura nylon for durability on your commute, subtle reflective hits, and luxurious suede and leather that hook back to the shoe. The Pump Backpack also boasts ample storage space with a drawcord top closure, internal slip pocket with padded back, and sealed seams.
Check out what Dropdate had to say about the project:
Made with durable yet stylish Cordura fabric, these bags are designed for the athlete on the go. Large, breathable pockets for storage of sweaty gear, reflective details, brushed pockets for your phone, padded laptop pockets and water resistant zippers make sure you and your gear are taken care of all day long. From your commute to work to your workout (and everything in between), these bags have you covered!
The bag features durable ripstop fabric, reflective webbing, paracord zipper pulls and a bold graphic with mesh overlay. There are tons of pockets for ample storage and a padded lap top sleeve on the interior. Perfect for a little urban adventuring!
Check out my portfolio page for a full run down of this project
This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details.
This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage.
Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks.
Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.
This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker.
Other features include:
- internal webbing loops with a carabiner for usable storage
- ballistic nylon base fabric for durability
- side pockets for accessible storage you can access on the go
- hidden phone pocket on the back panel
- shoe bag included for separated stashing of gear that stinks
A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.
I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.
The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.
Check back again soon for more photos!