“The capsule collection, which will debut for Fall/Winter 2017, presented itself in the perfect balance between design and function. Technical fabrics were used through out the collection, which was mostly kept tonal, with a distinct techy edge to it. Truly giving the viewer the impression of looking at the future of sportswear, the collection which consists of both apparel and footwear, will for sure find its fans upon its release later this year. Stay tuned.”
— High Snobiety
VOGUE also posted an article, which you can read here.
Image: Vogue
“We had already been handed toweling bags with our press releases—the vibe was clearly therapeutic—and it was a theme transmitted through the clean, futuristic pieces on show.”
— Vogue
Image: Vogue
There will be more information about the project and images coming soon. Stay tuned!
Following the announcement that Cottweiler for Reebok is the Designer Project of Pitti Uomo 91, and I am thrilled to share that I have been working in collaboration with the London-based menswear label on the accessories for this collection. The FW17 will preview at the globally renowned fashion show next month in Florence.
I will be able to share more details after the show in January, but in the meantime, please see the below press release from Pitti Uomo:
Global fitness leader Reebok releases details on the brand’s first apparel, footwear and accessories partnership with forward thinking designers Cottweiler to launch for the FW17 season. The capsule collection embodies the DNA of both brands, fusing the technical and cultural legacy of Reebok with Cottweiler’s unique vision.
Founded by Ben Cottrell and Matthew Dainty, Cottweiler is known for blurring the lines between high fashion and sportswear, receiving critical acclaim in the process.
For FW17, the collection, COTTWEILER For REEBOK, combines highly technical fabrics to create timeless yet progressive pieces that signify a move into the next era of sportswear, in which design and function are both given equal importance.
Over the past couple of months, I have been sharing photos of the JWF Backpack, my latest project for Reebok. I'm excited to finally share the final set of photos with you from this season. This is the JWF Outdoor, designed to hook with the Reebok Classics Phase II.
The bag features durable ripstop fabric, reflective webbing, paracord zipper pulls and a bold graphic with mesh overlay. There are tons of pockets for ample storage and a padded lap top sleeve on the interior. Perfect for a little urban adventuring!
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
Check out my portfolio page for a full run down of this project
This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details.
This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage.
photo by Dana Ramler Design
Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks.
photo by Dana Ramler Design
photo by Dana Ramler Design
photo by Dana Ramler Design
I will be releasing a full portfolio page for this project in the new year, but in the meantime you can find out more about this project here and here. Happy holidays!
Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.
This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker.
photo by Dana Ramler Design
Other features include:
internal webbing loops with a carabiner for usable storage
ballistic nylon base fabric for durability
side pockets for accessible storage you can access on the go
hidden phone pocket on the back panel
shoe bag included for separated stashing of gear that stinks
A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.
I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.
Photography: Dana Ramler Design
The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.
